Knowing your business is understanding your WHAT, HOW and WHY.
The trickiest of these to understand and to get right is your WHY?
You all know WHAT you do, this is what your business actually does, the products you sell or the services you offer.
HOW you go about your business are the marketing tools you have in place. It’s the delivery and customer experience that set’s you apart from the pack and makes the products you sell or services you offer special.
But do you know WHY do you do what you do?
Your why is not about making money, it’s not the products you sell or services you offer either. Your why is a purpose, a belief or a cause. Your why is your story, it comes from your past and includes all the meaningful events that have shaped you and your business to present day.
Find your why and you’ll find a way to break through the clutter and stand out from the crowd.
Find your why and your target market will say ‘this is for me’.
Find your why and you’ll find clarity around your brand and your audience.
Find your why and you’ll find your success.
Find your why and you’ll get clear on knowing your business.
I hope you have found this article useful. If you have any questions or comments, don’t forget to leave them in the discussion section at the bottom of this page.
If you’d like to work with Social Elucidation on finding your WHY check out my Knowing Your Business Package here or email me at firstname.lastname@example.org or call me on 0403 323 833. I’d love to work with you!