Many small businesses, especially new small businesses, run on a lean operation. They focus on necessities and urgent matters, only spending money when they need to. So, it’s easy to see why some business owners might think a website is a luxury item they can afford to live without.
Having a website will give you an anchor for all of your advertising efforts. All your business contact details, operating hours, product and service information and promotions should live on your website first. Then, you can create marketing materials that fall in line with your domain name, which will drive customers to your website for additional information.
‘Do you have a website?’ is the first question I ask all my new clients when discussing their digital marketing needs. So I thought I’d share with you why having a website is a must if you are operating a business.
- Access 24/7
Having a website means you can effectively run your business even when you’re sleeping. Your clients/customers can access your website 24/7 and can purchase products as well as explore your latest offers, promotions, events, photos, or any other content on your site.
Adding a FAQ page provides instant customer service where your customers can get the information they need on the most commonly asked questions on your products, services, events, offers etc.
A website also provides instant credibility and can help you close the sale. A professional, well-structured website provides the ultimate proof that you are, in fact, the real deal. How often have you not gone through with an online purchase because the company you were dealing with didn’t have the professional marketing tools set up and you thought you might get ripped off!
- Tales not Sales
Building your online presence through social platforms (while important) is not enough. Social media is not a sales tool (that is why Facebook only allows limited text in your ads) it is just another promotional tool, like TV, press, radio and digital advertising. When used correctly, Social media is a very effective promotional tool that can build your brand and raise awareness.
Use social media to build a community you can engage then and shift this traffic to your website/landing page to sell too. After all, just getting new followers is not your goal, right? Ultimately, you want more sales and brand loyalty. Social media platforms like Twitter and Pinterest can help you improve your reach, platforms like Facebook and Instagram help you engage with your prospects and customers, but to get them to buy from you, you want to drive them back to your website where they can explore more of your fantastic content, learn more about you and then click on Buy Now, View Demo or Contact Us.
- Take Control
Facebook, Instagram, Snapchat, Pinterest, LinkedIn and the others are free to use for now but who knows when that will change or what they have planned. When you publish through, or rely on, a third-party platform, you’re at their mercy. If the platform decides to close your account, change their policies or revise their programming, you might lose the ability to connect with your audience.
If you have a website you’re in control of both the content you produce and the platform you maintain. Start collecting your audiences email addresses and you have a way of communicating with your customers and clients that 90% of them are going to see for free, away from these platforms. And this audience is a qualified customer as they were interested enough to give you their email address in the first place.
As a business being on social media is a long term commitment and it’s hard work. You can’t just set up your accounts, update them intermittently and expect people to follow you. For social media to work for your business you need to constantly nurture it and pay attention to it for it to grow and thrive for you. You can’t just set it up and forget it.
A website, once all the hard work that goes into setting it up is done, only requires regular maintenance and updating of details when things change or new things need to be added.
If you’re still relying on third-party social media platforms or avoiding establishing your own website because you think it’s complicated or expensive, your wrong and it’s hurting your business. Building and maintaining a website is easier and cheaper than ever before.
If you’re a small business owner, a website isn’t an expensive luxury or a frivolous endeavor — it’s an affordable, fundamental tool that every company needs.
Don’t have a website? Let me build you a one!
I’ll can build you a completely customised wordpress website, designed to help you get noticed. If you would you love to have a website that represents you, your business and your brand, I’d love to build you one.
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I hope you have found this article useful. If you have any questions or comments, don’t forget to leave them in the discussion section at the bottom of this page.
If you’d like to work with Social Elucidation on developing your Digital Strategy, email me at firstname.lastname@example.org or call me on 0403 323 833. I’d love to work with you!