Optimising your Facebook Page SEO will help to increase your organic reach and visibility, and allow your Facebook page to be discovered not only on the platform itself, but also on search engines.
If you don’t know how to optimise your Page for increased exposure on Facebook and search engines, I’ve got you covered. Read on to discover powerful tips that will allow you to successfully improve your Facebook Page SEO optimisation:
Your name says it all. That’s why you need to be extremely careful and picky when it comes to choosing the name of your Facebook Page. Remember that once you pick it, there’s no way back. You’ll be stuck with it for all eternity, well not quiet but it is a painful process to get it changed.
One of the basic SEO rules says that you should use keywords throughout your content, and this means that they should be featured in your Page name too.
But, don’t get carried away and overstuff it because you’ll come off as too spammy. This practice is bad both in terms of internal Facebook algorithms, and the engagement of your followers.
Nobody likes blatantly self-promoting attention seekers, so, your “Rebecca’s Dancewear – Cheap Comfy Dance Shoes and Rack and Custom Costumes” isn’t exactly a good idea.
Go for a single, carefully selected, long-tail keyword and since Google puts great emphasis on the first word in your Page title, place it accordingly.
The name “Rebecca’s Dance & Design” is spot-on – it’s short, includes the “dance and design” keyword, and clearly communicates the purpose of the store.
Being too generic won’t help you either as your page will be buried under an avalanche of similar Business Pages.
Using special characters, improper capitalization, and weird spelling in order to distinguish yourself, won’t do the trick either, not to mention that Facebook doesn’t allow all these corny tactics. So, if your idea of a catchy Facebook Page title is “b.E.c’s!d@nceNde$ign”, think again.
Use Keywords throughout your Page
Keywords are essential elements of your Facebook Page SEO optimization, and you need to use them strategically and thoughtfully throughout your Page.
Use a keywords research tool, I like Ubersuggests, to find the most effective keywords for your business.
Apply your keywords to these sections of your Facebook Page:
- About section
- Description section
- Photo captions
Double-check the performance of your chosen keywords by doing a search in Facebook. If some of your more popular competitors show up in the results, it’s probably better to pick and use some more specific and low-volume keywords that will differentiate you. For example say your business provides fitness coaching and your targeting mums. Instead of using the keyword phrase ‘Fitness coach’ you would use ‘Fitness coach for busy mums’ to appear higher in searches as Fitness Coach is too specific and narrow and has lots of search results.
Ubersuggests also allows you to look up a competitor’s domain to see what key words their using.
We all know how important it is to link the content you post on social platforms back to your website. Google likes it when multiple trustworthy sources vouch for the reputation and value of your website. The fact that authority sources link back to your content is a strong indicator that your content is relevant and valuable.
The same applies to Facebook. Where appropriate build links back to Facebook into the content you are creating for your digital tools such as your website, blogs and in eDM’s. You can also build links back to your Facebook Page in Facebook Groups, not linked to you, if the group rules allow. You can also align with another business that has a similar target market to you and guest blog on their website, do a live on their Facebook and Instagram pages or be a guest on their podcast. And you can also link back via paid ads on Facebook and Instagram.
Match your @name to your Page Name
When you create your business Facebook Page, you’ll be assigned an automatically generated dynamic URL, your @name
By claiming your @name and customising it to match your company’s name, you’ll receive a significant SEO boost.
This branded URL should be descriptive and concise, as its purpose is to be memorable and give your audience a hunch as to what your business is all about.
For example, www.facebook.com/pages/ Social Elucidation – Digital Marketing Solutions/ is much more searchable than www.facebook.com/pages/Social Elucidation/23456718914, and your target audience will be able to find you more easily both on Facebook and search engines. (See what I did here? I created a link from my blog back to my Facebook page)
Plus, an easy to remember @name will see others tag you into posts more often than not.
Its all about the About tab
Every new visitor who lands on your Facebook Page will first check out your About tab and try to find all the relevant information about your company.
Don’t simply whip something up off the top of your head! The About tab is the place where your visitors decide whether they’ll become your fans or just passers-by.
You only get 155 characters to tell prospects about you, so make it count. Summarise why you do what you do and how they will benefit from liking your Page. Don’t forget to include a couple of relevant keywords.
Update Your Business Information
Make sure your contact details are up to date and accurate on your Facebook Page, including the address, phone number, and business hours. You may think this is so obvious but you’d be surprised how often this info is left off or not updated when things change.
Plus, if you listed your address on your Facebook Page, your users can check in and share this information in their status, thus additionally improving the visibility of your business.
It’s important to make sure you having a complete and consistent name, address, and phone number across all channels, such as your website, Instagram, Google My Business and any directory listings. As it not only improves your overall rankings across all channels, it also avoids a prospect coming across conflicting addresses, business hours, or phone numbers, and failing to contact you because of inaccurate info.
So, make sure to provide the same contact details throughout different sources and update them in a timely manner to improve your Facebook Page SEO optimization.
Add Custom Tabs
You don’t have to restrict yourself to the generic Facebook tabs like About, Videos, or Events.
As you start filling your Page with content, it will grow and expand which is great.
On the other hand, a large Facebook Page can make it difficult for your followers to find your posts, images, videos, or reviews.
To make users lives easier, create new custom tabs such as Videos, Posts, Photos, Reviews, Community, and Podcasts, and organise your page based on these categories. You can also remove the tabs that you don’t use to declutter your page.
As a result, your Facebook Page will be easier to navigate. Your audience will be able to quickly find relevant information through both Facebook and search engines.
Optimise your content
The more you do, the more people talk
The more you talk to people, the more people talk to you
The more you create, the more you give people to talk about
The more you share, the more people will share
The more you do for others, they more they will do for you.
We all know how important timely, relevant and effective quality content is in terms of promoting your business and generating leads. Facebook’s algorithm rewards pages that have high-quality, helpful content which generates engagement and prompts your followers to like, share, and comment. The kind of content that educates, entertains, and helps your audience, and makes them bookmark it and forward it to their friends and colleagues. This type of content will see you ranking high in Facebook search.
Optimising your Facebook content by including keywords in the description of your quality posts will rank you even higher and will make your content go even further!
Facebook SEO focuses on the first 18 characters so wherever possible include your keywords at the beginning of your posts.
Call to Action
Naturally, encouraging your followers to take action is why you created your business Page in the first place, right?
A Call To Action tells your audience exactly what it is you want them to do. And what you want them to do is click on a link that takes them to your website. This way your able to drive valuable traffic from Facebook to your web which can improve your search rankings.
The Call To Action copy should match the purpose of your business, while the button itself should be aligned with the destination page. So if your Call To Action says “Download eBook”, your prospects should be redirected to the page containing the file.
It’s important to use action words, such as subscribe, download, sign up, book now, play video, or learn more. These can be paired with mentioning the outcome of the action – for example, “Sign up and receive my free guide”.
Effective Call To Action copy should also:
- Revolve around benefits of your offer instead of product features
- Mention your audience’s biggest pain points and hint that by clicking on the Call To Action these issues will be solved – for example, “Need more traffic?”
- Play on your prospects’ worries (cruel, but it works like a charm)
Use Facebook Messenger Bots
Go the extra mile and automate your Facebook Messenger Bots to start communicating with your audience on a more personal level.
You can automate your Facebook Messenger responses to welcome new users, send content and info about your business and products, notify clients when you’re in a meeting and much more. You can set it to pop up with a message whenever someone visits your Page. And you can even use Facebook Messenger bots to reply to your Instagram DMs.
Apart from providing users with the first-hand information about your business and products, you can also provide customer support, thus improving their experience with your brand.
And the better the experience customers have with your brand on social media, the higher the chance they will use search engines to visit your website later.
And the more people search for and clicks on your web in the search results, the better your ranking! And, you guessed it, an increased organic visibility and traffic to your Facebook and web page.
So what are you waiting for, implement the tips above and watch your Facebook audience grow!
I hope you have found this article useful. If you have any questions or comments, don’t forget to leave them in the discussion section at the bottom of this page.
If you’d like to work with Social Elucidation on developing your Digital Strategy, email me at firstname.lastname@example.org or call me on 0403 323 833. I’d love to work with you!